Privacy policy

Effective Date: February 19, 2026
Last Updated: February 19, 2026

This Privacy Policy describes how Ala Brands Americas LLC, a limited liability company organized under the laws of the State of Wisconsin, doing business as “RugMatters” (together with its successors, affiliates, or domesticated entities, the “Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects your information when you access or use www.rugmatters.com (the “Site”) and related services.

This Privacy Policy is incorporated into and forms part of our Terms of Service. By using the Site or placing an order, you agree to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the Site, including when you:

  • browse the Site;
  • place an order;
  • customize or submit designs;
  • submit reviews or user content;
  • communicate with us; or
  • interact with our marketing and advertising.

This Privacy Policy does not apply to information collected from employees, contractors, or offline interactions unrelated to the Site.

2. Personal Information We Collect

We may collect the following categories of personal information:

2.1 Information You Provide Directly

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment-related information (processed securely by third-party payment providers; we do not store full payment credentials)
  • Order details and customization inputs
  • Communications with customer support
  • Reviews, photos, videos, or other content you voluntarily submit

2.2 Information Collected Automatically

  • IP address
  • Browser type and device information
  • Operating system
  • Referring URLs
  • Pages viewed, time spent, and interaction data
  • Approximate geographic location (city, state, country)
  • Cookies, pixels, and similar tracking technologies

2.3 Information from Third Parties

We may receive information from service providers such as:

  • e-commerce platforms (e.g., Shopify);
  • payment processors;
  • analytics providers;
  • advertising and marketing partners;
  • review platforms or social media platforms when you interact with us or tag us publicly.

3. How We Use Personal Information

We use personal information for the following purposes:

  • To process, fulfill, and deliver orders
  • To manufacture custom and print-on-demand products
  • To provide customer service and order support
  • To communicate transactional messages (order confirmations, shipping notices)
  • To send marketing communications (email or SMS, where permitted)
  • To personalize content and improve user experience
  • To analyze Site performance and customer behavior
  • To serve interest-based and targeted advertising
  • To prevent fraud, abuse, or unauthorized activity
  • To enforce our Terms of Service and legal rights
  • To comply with legal and regulatory obligations

4. User-Generated Content

If you submit reviews, photos, videos, testimonials, or other content, such content may contain personal information.

  • Personal information within such content is processed in accordance with this Privacy Policy.
  • Rights and licenses related to such content are governed by the Terms of Service, not this Privacy Policy.

5. Sharing and Disclosure of Personal Information

5.1 Service Providers

Including vendors that provide:

  • payment processing;
  • order fulfillment and logistics;
  • hosting and infrastructure;
  • analytics;
  • email and SMS delivery;
  • customer support;
  • marketing and advertising services.

5.2 Advertising & Analytics Partners

We may share limited information with advertising platforms to:

  • measure campaign effectiveness;
  • deliver targeted advertising;
  • retarget visitors across platforms.

5.3 Legal and Business Transfers

We may disclose information:

  • to comply with legal obligations or lawful requests;
  • to enforce our agreements;
  • to protect rights, safety, or property;
  • in connection with mergers, acquisitions, reorganizations, or asset sales.

5.4 Aggregated or De-Identified Data

We may share non-identifiable, aggregated data for analytics or business purposes.

6. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, analyze usage, and deliver targeted advertising.

You may control cookies through your browser settings. Disabling cookies may affect Site functionality.

7. Targeted Advertising and Retargeting

We may use personal information, including purchase history and site interactions, to display interest-based advertisements and measure advertising performance.

8. Marketing Communications

  • You may opt out of promotional emails by using the unsubscribe link.
  • You may opt out of SMS messages by replying STOP.
  • Transactional messages related to orders may still be sent.

9. Data Retention

We retain personal information only as long as necessary to fulfill orders, provide services, comply with legal obligations, resolve disputes, and enforce agreements.

10. Data Security

We implement reasonable safeguards to protect personal information. However, no system is completely secure.

11. Children’s Privacy

The Site is not intended for individuals under 18 years of age.

12. International Data Transfers

Information may be processed or stored in the United States or other jurisdictions where our service providers operate.

13. California Privacy Rights (CCPA / CPRA)

California residents have the right to:

  • Know what personal information we collect and disclose
  • Access your personal information
  • Request deletion
  • Request correction
  • Opt out of sale or sharing
  • Limit sensitive personal information use
  • Non-discrimination

You may opt out by contacting us at hello@rugmatters.com or using the "Do Not Sell or Share My Personal Information" link.

14. Nevada Privacy Rights

Nevada residents may opt out by contacting hello@rugmatters.com with subject line: Nevada Privacy Request.

15. Third-Party Websites

We are not responsible for third-party privacy practices.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

17. Contact Information

Ala Brands Americas LLC
Email: hello@rugmatters.com